Marketing Executive

Background: 

Dana Trust offer professional consulting services for business process improvement and automation, candidate for this role will be responsible for developing and implementing marketing strategies that promote our services to clients and prospects.

Accountabilities: 

• Create marketing materials such as creative designs, presentations, case studies, and brochures to support our services.
• Assist in executing brand strategies and developing compelling narratives, content, and communication strategies.
• Create engaging content and write compelling copy.
• Manage digital marketing campaigns across multiple channels, including email, social media, events, and paid search.
• Collaborate with the agency team to optimize our website for lead generation and search engine optimization (SEO).
• Plan, organize, and execute marketing events and webinars, coordinating with both internal and external stakeholders.
• Manage and track marketing analytics, reporting on key performance indicators (KPIs).
• Work with internal subject matter experts to create thought leadership content, such as blog posts and industry reports.
• Build and manage account-based marketing and technical tools to support the sales pipeline process.
• Collaborate with strategic partners to ensure that our marketing channels are efficient and profitable.

Knowledge and Qualifications:

• Bachelor's degree in Marketing or a related field.
• 2 to 3 years of experience in a similar marketing role.
• Strong communication and interpersonal skills.
• Proficient in Microsoft Office, Google Analytics, content management systems (CMS), and design software.
• Excellent written and verbal communication skills, with experience in creating compelling content for various channels.
• Knowledge of digital marketing tools and strategies, including email marketing, social media, and paid search.
• Familiarity with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is a plus.
• Ability to produce creative content.
• Proficient in Business English.
• Capable of working in a fast-paced, deadline-driven environment.
• Detail-oriented with excellent organizational and project management skills.
• Strong research, analytical, problem-solving, and interpersonal communication skills, along with a solid reporting system.
• Demonstrated ability to take initiative and lead projects or initiatives.

Key Leadership Behaviours

• Our Leadership Behaviours describe the high standards we should expect of ourselves and our colleagues at Vanguard. These behaviours are a key part of how we deliver success in our roles.